arikuncoro
June 12, 2021
Tantangan Menulis hari ke-74 Batch Kedua
Oleh Bernardus Ari Kuncoro
Lanjutan dari tulisan kemarin tentang #BTSMeal, saya coba untuk membahasnya di postingan ini.
Soal:
According to The Korea Times, the BTS group is set to receive a whopping KRW 10.0 billion for participating in the “BTS Meal” promotion. In Indonesia and other 49 countries, the meal will be sold IDR 45,445 per piece. Assume that there are 30 days of promo period, what is the daily average number of meals need to be sold in each countries to make McD reach BEP?
Assume KRW 1 = IDR 12.7 and COGS = IDR 20,000
Answer:
Price per meal in KRW: IDR 45,445 = KRW 45,455/12.7 = KRW 3579.13
COGS = IDR 20,000 = IDR 20,000 / 12.7 = KRW 1574.8
Margin = Price per meal – COGS = 3579.13 – 1574.8 = KRW 2004.33
Total countries = 50
Cost of marketing = 10 bio = KRW 10 x 10^9 = KRW 10^10
No of meal to be sold to reach BEP = 10^10 / 2004.33 = 4,989,198.38 meals
(Assumption each country has similar sales), thus number of meal needs to be sold to reach BEP per countries = 4,989,198.38 meals / 50 = 99,784 meals.
Daily average no of meal to be sold to reach BEP per countries = 99,784 meals / 30 = 3326 meals
Hence, the daily average number need to be sold by McD to reach BEP is 3,326.
What do you think? Sepertinya angka itu masih terlalu rendah untuk ukuran Indonesia yang punya sekitar 200 gerai senusantara.
Mau lihat data asli penjualannya? Wah, saya mesti tunggu 28 hari lagi setelah promo BTSMeal ini berakhir. Hihi. Siapa tahu ada yang punya spoiler.
Kalideres, 12 Juni 2021
