114th Daily Writing Challenge
By Bernardus Ari Kuncoro
Commonly, marketing and sales are combined in one department. Why? Because the goal and focus are the same. To drive revenue.
Marketing has more roles in educating the market, creating campaigns, and acquiring potential customers. While Sales responsibilities are converting the potential customers into the real ones.
Since the roles are more look-alike, the coordination and collaboration between marketing and sales are inevitable. Thus, the use cases mentioned on the graph might be interchangeable and applied in both.
There are also some companies that divide marketing into the B2C (Business to Customer) approach. While the sales division is included in B2B (Business to Business) approach.
Here are numerous references for data science use cases in marketing:
Kalideres, 22 July 2021