{"id":2347,"date":"2021-07-21T07:38:00","date_gmt":"2021-07-21T00:38:00","guid":{"rendered":"https:\/\/arikuncoro.xyz\/blog\/?p=2347"},"modified":"2021-08-07T19:45:26","modified_gmt":"2021-08-07T12:45:26","slug":"data-analytics-use-cases-in-the-marketing-and-sales-department","status":"publish","type":"post","link":"https:\/\/arikuncoro.xyz\/blog\/data-science\/data-analytics-use-cases-in-the-marketing-and-sales-department\/","title":{"rendered":"DATA ANALYTICS USE CASES IN THE MARKETING AND SALES DEPARTMENT"},"content":{"rendered":"\n<p>114th Daily Writing Challenge <\/p>\n\n\n\n<p>By Bernardus Ari Kuncoro <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/arikuncoro.xyz\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-25-at-07.30.42.png\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"748\" src=\"https:\/\/arikuncoro.xyz\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-25-at-07.30.42.png\" alt=\"\" class=\"wp-image-2348\" srcset=\"https:\/\/arikuncoro.xyz\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-25-at-07.30.42.png 912w, https:\/\/arikuncoro.xyz\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-25-at-07.30.42-300x246.png 300w, https:\/\/arikuncoro.xyz\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-25-at-07.30.42-768x630.png 768w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/a><figcaption>Marketing Department Hierarchy: Marketing and Sales <\/figcaption><\/figure>\n\n\n\n<p>Commonly, marketing and sales are combined in one department. Why? Because the goal and focus are the same. To drive revenue. <\/p>\n\n\n\n<p>Marketing has more roles in educating the market, creating campaigns, and acquiring potential customers. While Sales responsibilities are converting the potential customers into the real ones. <\/p>\n\n\n\n<p>Since the roles are more look-alike, the coordination and collaboration between marketing and sales are inevitable. Thus, the use cases mentioned on the graph might be interchangeable and applied in both. <\/p>\n\n\n\n<p>There are also some companies that divide marketing into the B2C (Business to Customer) approach. While the sales division is included in B2B (Business to Business) approach. <\/p>\n\n\n\n<p>Here are numerous references for data science use cases in marketing: <\/p>\n\n\n\n<p><a href=\"https:\/\/www.kdnuggets.com\/2019\/11\/top-8-data-science-use-cases-marketing.html\">https:\/\/www.kdnuggets.com\/2019\/11\/top-8-data-science-use-cases-marketing.html<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/towardsdatascience.com\/20-practical-ways-to-implement-data-science-in-marketing-e10da4a6d0b2\">https:\/\/towardsdatascience.com\/20-practical-ways-to-implement-data-science-in-marketing-e10da4a6d0b2<\/a><\/p>\n\n\n\n<p>Kalideres, 22 July 2021<\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>114th Daily Writing Challenge By Bernardus Ari Kuncoro Commonly, marketing and sales are combined in one department. Why? Because the &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[88,885,902,892],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/arikuncoro.xyz\/blog\/wp-json\/wp\/v2\/posts\/2347"}],"collection":[{"href":"https:\/\/arikuncoro.xyz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arikuncoro.xyz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arikuncoro.xyz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arikuncoro.xyz\/blog\/wp-json\/wp\/v2\/comments?post=2347"}],"version-history":[{"count":3,"href":"https:\/\/arikuncoro.xyz\/blog\/wp-json\/wp\/v2\/posts\/2347\/revisions"}],"predecessor-version":[{"id":2354,"href":"https:\/\/arikuncoro.xyz\/blog\/wp-json\/wp\/v2\/posts\/2347\/revisions\/2354"}],"wp:attachment":[{"href":"https:\/\/arikuncoro.xyz\/blog\/wp-json\/wp\/v2\/media?parent=2347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arikuncoro.xyz\/blog\/wp-json\/wp\/v2\/categories?post=2347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arikuncoro.xyz\/blog\/wp-json\/wp\/v2\/tags?post=2347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}